Marketing x Commitment2 = Exceptional

Have you heard of Henri Cartier-Bresson, Ansel Adams and David Bailey? Of course you have. But why have you heard of them? Do you think that Cartier-Bresson was the only competent photographer working in Paris in the twentieth century or that Ansel Adams was the only person photographing the Sierra Nevada? And David Bailey, why is he so famous and the dozens of other photographers working in London in the 1960’s aren’t? Why are these people so exceptional? The answer is that they had the required technical skills, their marketing was spot on and they had one hundred percent commitment.

If you intend to pursue a career as a self-employed photographer this article may be of some help to you. It won’t be easy and there will be bad days of course, but remember the equation above, sort out your marketing and give the job your all. Assuming that you are technically up to speed there is no reason at all why you should not make a good living or a useful second income from the craft that you love.